Content Strategist & Accomplished Storyteller.

Hi! I’m Patrice, an entrepreneurial-minded marketing strategist with 17+ years of expertise in traditional and innovative outreach initiatives. I thrive in the areas of goal-centered content creation, community building and audience engagement; while also seriously understanding what makes stakeholders go from watching to taking action.

My sweet spot is merging detailed communications outreach, while fostering true human connections. And, as a true story teller, I find pure joy in executing creative ideas that make a lasting difference, grow engagement & increase revenue. A few notable highlights are included in this online portfolio.

Relevant skills:

  • Copywriting + Storytelling

  • Email + Social Media Marketing

  • Content Ideation + Development

  • CRM Planning + Data Analytics

  • Website Creation & Content Management Systems

  • Ad Copy, Management & Budgets

  • Asana, Microsoft Office, Google Workspace, Dropbox, Squarespace, Canva, etc.

MEDIA FEATURES:

  • OpEds:

    • Washington Business Journal: My Story: Patrice Cameau on getting back to the essence of elevating Black excellence

    • BlogHer: Want to See a Change in the World? Start With Your Content

  • Profiles:

    • ABC7 News: Prince George's County native & owner of content creator studio shares her motivation

    • Fox5 DC News: https://www.fox5dc.com/news/special-space-in-hyattsville-for-female-content-creators

    • HerAgenda: How Patrice Cameau Pivoted Her Business To Support Women Of Color

    • Hello Alice: How CAMPspace Leaned Into Business Relationships to Stay Afloat During the Pandemic

    • Washington Business Journal: How Patrice Cameau's CAMPspace lets content creators find their voice


Professional EXPERIENCE:

Director of Communications & Marketing, Zion Church

In my most recent job role, I lead strategic planning, content strategy, marketing, digital media, and video production for a 5-campus nonprofit community with 30K+ weekly attendees, achieving a notable 15% increase in online attendance within one year. Generated a 50% growth in Zion Church’s Instagram and YouTube following in less than one year, enhancing online presence and engagement by focusing on creating meaningful content that resonates with diverse audiences and strengthens community connections. Coached and mentored a dedicated team of ten staff members, contractors and a digital marketing agency.

 

CAMPspace is the first content creator studio in Prince George’s County, MD., hosting the national brands, influencers and talent who create content that moves the masses. Before CAMPspace, there were no true studios dedicated to giving local community members safe, private and beautifully decorated spaces to create promotional content for their businesses, and it was important to me to fill the gap because I, myself, often use content to share my story and entrepreneurial ventures.

Through CAMPspace, I am learning how to effectively manage all parts of a small business. My brain is being stretched and I’m gaining invaluable skills that are being applied to every facet of my life. Key performance indicators include:

  • Grew a loyal digital community by 22% in 1 year

  • Secured $200K in funding in 2 years

  • Managed partnerships & productions for global brands, including Bravo TV, Visa, LIDL & Lifetime TV

 

As the Military Marketing Manager for RAINN, I was solely responsible for the marketing rollout of the Department of Defense’s Safe Helpline Campaign. This task included creating a marketing strategy and timeline, creative concept design, vendor identification & management, web video direction and scripting, client reporting, event planning, and online & print ad management.

Safehelpline.org

Safehelpline.org Messaging & Graphics

Safe Helpline Web Tutorial

Secured RAINN’s first Telemedicine Award

 

My role as Communications Manager for the nation’s leading organization to serve the men and women in the U.S. military, and their families, consisted of me managing all public relations, messaging and outreach for it’s 250+ centers and various family-based programs. I managed center grand openings and program milestones, drafted speeches for the CEO and created brand guidelines for center managers to follow.


Passion Projects:

Custom Logo Design

Shades of Content (80+ episodes and counting): Shades of Content is a show that teaches content marketing and self-care tips to Black millennial mompreneurs. I saw a gap in podcasts that were meant to inspire other women business owners to take charge of their lives - professionally and personally, and it was important to me to fill the gap because I know how hard it can be to run a successful business, while showing up for your family.

With Shades of Content, I’m able to polish my speaking, production and marketing skills in order to present weekly thoughtful episodes that engage and educate the community.

Shades of Content’s Instagram page

Solo Episode

Episode Promo Branding Example


Black Girl Holidays Digital Content Calendar (2021-2022): Black Girl Holidays (BGH) is a content planner that highlights Black women milestones, events, achievements & fun facts via a 12-month, 365-day calendar. Before BGH, there was no one place to go for Black women historical and present-day facts, and it was important to me to fill the gap because we can only know our greatness when we are able to see it daily.

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NowThis News feature

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BlogHer feature